Ride on by the House of Harley-Davidson

Imagine riding down those desert highways with the wind in your hair. You feel a deep rumble from the engine that reverberates through your body. The vibration so strong that you can feel it in your bones. Becoming an easy rider with nothing ahead of you but freedom, independence, and the open road. But how do you start out on this visceral experience? There’s no better place than where it all began – in Milwaukee at the House of Harley-Davidson.

Prize-winning dealership

One of the world’s biggest authorized dealers and earning more awards from Harley-Davidson than any other dealership in the world, it is home to Milwaukee’s first H.O.G.® chapter, a community sharing a passion for riding. You too could share your love of the quintessential American bike and follow in the footsteps of members including legendary Harley designer Willie G., and the ‘first lady of motorcycling’ Nancy Davidson.

Harley-Davidson sign

As you enter the House, that sense of power and freedom immediately hits you. The smell of the leather jackets, and the gleam of the steel and chrome finish of the largest collection of classic, iconic bikes filling the floor, hits your nostrils and adds to the sensory experience.

Whether you’re a newcomer to the world of motorcycles or even a long-time fan, Milwaukee is a must-see stop. With the biggest inventory of bikes and merchandise in the world, the specialist staff at the House of Harley-Davidson has been trusted by generations of riders for decades. If you want help choosing your powerful ride or have an issue with your beloved bike, the experts at the House can help you solve them – fix, replace, or upgrade – whatever you need.

As happy customer Kristin M said, “From ownership to parts, motor clothes, and every detail in between, this H-D family has been nothing less than welcoming and outstanding.”

Like a Candy store

Once you step in just to ‘have a look’, you might be test-driving your new Street Glide or Pan America bike directly from the lot. Before you know it, you’ll be ringing the bell, talking to the experts to find the accessories you need and how you can look the part in genuine Harley gear, and riding out for your first adventure. It’s like walking through a candy store for Harley-Davidson fans!

And with plenty of world-class events at the dealership throughout the year, there’s always a chance to celebrate Harley-Davidson and step into the camaraderie of the motorcycle community.

Attend the 12th Annual Geneva Lakes Burger Throwdown on May 7th! You can taste custom burger samples designed by over 10 area chefs. All competing for your votes to be called the ‘best burger of the year’.

If you’re looking to become an easy rider, just ride on by and visit the House.